Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures, amid rising investor interest in on-demand home services. The fresh capital will be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Unlike traditional time-based models, Pronto charges customers based on tasks completed. Pronto was valued at $45 million post the latest round. Originally domiciled in Delaware, US, the startup has flipped back to India. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for tasks such as cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling 10-minute fulfilment while offering workers guaranteed shifts and higher earnings, aimed at formalising a sector long dominated by informal networks. Over the next 12-18 months, Pronto plans to expand into Mumbai, Bengaluru, and other metros, setting up micro-hubs in residential clusters to ensure rapid service. Sardana explained that the timing of this funding round made it optimal to relocate the company to India, to avoid capital gains tax upon exit from the US. The model addresses the long-standing challenges of unpredictable availability and lack of trust for households while tackling irregular incomes for workers. Each professional undergoes training and verification and is equipped for instant task fulfilment. However, Sardana acknowledged the increased costs associated with such rapid expansion. Demand generation will be critical for the long-term sustainability of this model, as platforms must ensure consistent workforce utilisation to balance supply and demand and control operational costs. The quick home services space is heating up, exemplified by Mumbai-based Snabbit's recent $19 million funding round.
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