Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why
Dragons’ Den might have passed, but TikTok didn’t—and Hair Syrup is turning virality into a real business. Born as a pre‑wash hair‑oil line, the U.K. startup says it’s now a top‑three SMB haircare brand on TikTok, with 325,000 units sold on-platform and certain SKUs posting 700% sales growth via TikTok Shop. Followers climbed from 300,000 to 400,000 in six months, feeding low-cost customer acquisition and sub‑£20 price points that favor repeat purchase.
Distribution is widening beyond DTC to Boots and Beauty Bay, while management targets a £6.5 million sales turnover in 2026 and prepares U.S. and Australia launches. The thesis: pair a simple, culturally familiar ritual—pre‑wash oiling—with algorithmic reach, then scale through retail partners.
The next test is execution. International compliance, inventory planning and claims scrutiny will challenge a lean team. If Hair Syrup can translate TikTok momentum into multi-channel velocity and defend margins against copycats, it graduates from social fad to durable niche brand in mass prestige haircare.
Source: https://www.marieclaire.co.uk/beauty/hair/hair-syrup-review?
Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why
Dragons’ Den might have passed, but TikTok didn’t—and Hair Syrup is turning virality into a real business. Born as a pre‑wash hair‑oil line, the U.K. startup says it’s now a top‑three SMB haircare brand on TikTok, with 325,000 units sold on-platform and certain SKUs posting 700% sales growth via TikTok Shop. Followers climbed from 300,000 to 400,000 in six months, feeding low-cost customer acquisition and sub‑£20 price points that favor repeat purchase.
Distribution is widening beyond DTC to Boots and Beauty Bay, while management targets a £6.5 million sales turnover in 2026 and prepares U.S. and Australia launches. The thesis: pair a simple, culturally familiar ritual—pre‑wash oiling—with algorithmic reach, then scale through retail partners.
The next test is execution. International compliance, inventory planning and claims scrutiny will challenge a lean team. If Hair Syrup can translate TikTok momentum into multi-channel velocity and defend margins against copycats, it graduates from social fad to durable niche brand in mass prestige haircare.
Source: https://www.marieclaire.co.uk/beauty/hair/hair-syrup-review?
Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why
Dragons’ Den might have passed, but TikTok didn’t—and Hair Syrup is turning virality into a real business. Born as a pre‑wash hair‑oil line, the U.K. startup says it’s now a top‑three SMB haircare brand on TikTok, with 325,000 units sold on-platform and certain SKUs posting 700% sales growth via TikTok Shop. Followers climbed from 300,000 to 400,000 in six months, feeding low-cost customer acquisition and sub‑£20 price points that favor repeat purchase.
Distribution is widening beyond DTC to Boots and Beauty Bay, while management targets a £6.5 million sales turnover in 2026 and prepares U.S. and Australia launches. The thesis: pair a simple, culturally familiar ritual—pre‑wash oiling—with algorithmic reach, then scale through retail partners.
The next test is execution. International compliance, inventory planning and claims scrutiny will challenge a lean team. If Hair Syrup can translate TikTok momentum into multi-channel velocity and defend margins against copycats, it graduates from social fad to durable niche brand in mass prestige haircare.
Source: https://www.marieclaire.co.uk/beauty/hair/hair-syrup-review?
Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why
Dragons’ Den might have passed, but TikTok didn’t—and Hair Syrup is turning virality into a real business. Born as a pre‑wash hair‑oil line, the U.K. startup says it’s now a top‑three SMB haircare brand on TikTok, with 325,000 units sold on-platform and certain SKUs posting 700% sales growth via TikTok Shop. Followers climbed from 300,000 to 400,000 in six months, feeding low-cost customer acquisition and sub‑£20 price points that favor repeat purchase.
Distribution is widening beyond DTC to Boots and Beauty Bay, while management targets a £6.5 million sales turnover in 2026 and prepares U.S. and Australia launches. The thesis: pair a simple, culturally familiar ritual—pre‑wash oiling—with algorithmic reach, then scale through retail partners.
The next test is execution. International compliance, inventory planning and claims scrutiny will challenge a lean team. If Hair Syrup can translate TikTok momentum into multi-channel velocity and defend margins against copycats, it graduates from social fad to durable niche brand in mass prestige haircare.
Source: https://www.marieclaire.co.uk/beauty/hair/hair-syrup-review?
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Post title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Post title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Post title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Post title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.