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Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This investment reflects the rising interest among investors in on-demand home services. Following this funding round, Pronto was valued at $45 million.\n\n The company plans to use the new capital to onboard and train 10,000 additional professionals, improve quality-assurance systems, and implement real-time operations technology. Pronto differentiates itself from traditional home service models by charging customers based on completed tasks rather than time.\n\n Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks such as cleaning, laundry, and meal preparation. The service operates on a shift-based model that guarantees workers higher earnings and ensures fulfillment within ten minutes. This approach aims to formalize a sector previously dominated by informal work networks.\n\n Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas within 12-18 months, establishing micro-hubs in residential areas to provide rapid service. Sardana acknowledged the challenges of rapid expansion, including increased costs and the need for effective demand generation to sustain business models in a competitive environment.\n\n

Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with additional participation from Bain Capital Ventures. This investment has valued the company at $45 million post-funding round. The fresh capital will be utilized to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and implement real-time operations technology.<br><br>Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks, including cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling a 10-minute fulfillment while providing workers with guaranteed shifts and higher earnings, aimed at formalizing the informal sector.<br><br>Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas in the next 12-18 months, establishing micro-hubs in residential clusters for rapid service delivery. Sardana mentioned that after signing the term sheet for this round, the company decided to transition back to India to become an India-domiciled business.<br><br>The platform's average order value is between Rs 200 and Rs 300, addressing challenges of unpredictable availability and trust for households while offering stability for workers. Each professional undergoes thorough training and verification, ensuring readiness for immediate task fulfillment, although Sardana noted that rapid expansion incurs increased costs.<br><br>In the growing quick home services market, Pronto competes with other players like Snabbit, which recently raised $19 million to expand its operations, highlighting the increasing investor interest in on-demand home services.

Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This funding round values the company at $45 million post-investment. The fresh capital will be utilized for onboarding and training 10,000 additional professionals, investing in quality-assurance systems, and rolling out real-time operations technology. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for services such as cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, ensuring 10-minute fulfillment while offering workers guaranteed shifts and higher earnings. This approach aims to formalize a sector traditionally dominated by informal networks. The startup originally domiciled in Delaware, has now returned to India. Sardana noted that the timing for this relocation was strategic, as it helps to avoid capital gains taxes associated with exiting the U.S. Pronto's charge model is task-based rather than time-based, addressing long-standing issues of unpredictable availability and lack of trust among households while also tackling irregular incomes for workers. The average order value on the platform ranges between Rs 200 and Rs 300. Each professional undergoes training and verification to ensure readiness for instant task fulfillment. However, rapid expansion comes with increased costs and demands. Sardana emphasized that managing demand generation is crucial for the sustainability of this model. As the quick home services market grows, consistent utilization of workforce is vital to balance supply and demand and control costs. The competition is heating up in this space, highlighted by recent funding rounds in similar companies, such as Snabbit in Mumbai, which raised $19 million.

Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This investment reflects the rising interest among investors in on-demand home services. Following this funding round, Pronto was valued at $45 million.<br><br> The company plans to use the new capital to onboard and train 10,000 additional professionals, improve quality-assurance systems, and implement real-time operations technology. Pronto differentiates itself from traditional home service models by charging customers based on completed tasks rather than time.<br><br> Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks such as cleaning, laundry, and meal preparation. The service operates on a shift-based model that guarantees workers higher earnings and ensures fulfillment within ten minutes. This approach aims to formalize a sector previously dominated by informal work networks.<br><br> Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas within 12-18 months, establishing micro-hubs in residential areas to provide rapid service. Sardana acknowledged the challenges of rapid expansion, including increased costs and the need for effective demand generation to sustain business models in a competitive environment.<br><br>

Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This investment reflects the rising interest among investors in on-demand home services. Following this funding round, Pronto was valued at $45 million. The company plans to use the new capital to onboard and train 10,000 additional professionals, improve quality-assurance systems, and implement real-time operations technology. Pronto differentiates itself from traditional home service models by charging customers based on completed tasks rather than time. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks such as cleaning, laundry, and meal preparation. The service operates on a shift-based model that guarantees workers higher earnings and ensures fulfillment within ten minutes. This approach aims to formalize a sector previously dominated by informal work networks. Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas within 12-18 months, establishing micro-hubs in residential areas to provide rapid service. Sardana acknowledged the challenges of rapid expansion, including increased costs and the need for effective demand generation to sustain business models in a competitive environment.