Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures, amid rising investor interest in on-demand home services. The fresh capital will be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Unlike traditional time-based models, Pronto charges customers based on tasks completed. Pronto was valued at $45 million post the latest round. Originally domiciled in Delaware, US, the startup has flipped back to India, according to founder and CEO Anjali Sardana. Founded in April 2025, Pronto connects households in Gurugram with trained professionals for tasks such as cleaning, laundry, utensil washing, and meal preparation. The company operates on a shift-based model, enabling 10-minute fulfillment while offering workers guaranteed shifts and higher earnings, a strategy aimed at formalizing a sector long dominated by informal networks. Over the next 12-18 months, Pronto plans to expand into Mumbai, Bengaluru, and other metros, setting up micro-hubs in residential areas to ensure rapid service. Sardana mentioned that the platform’s average order value ranges between Rs 200 and Rs 300, addressing long-standing challenges of unpredictable availability and trust for households while tackling irregular incomes for workers. However, rapid expansion comes with increased costs, and demand generation will be vital for the long-term sustainability of the model.
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