Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures, amid rising investor interest in on-demand home services. The funding round valued the company at $45 million, and the fresh capital will be used to onboard and train 10,000 additional professionals, invest in quality assurance systems, and roll out real-time operations technology.
Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for services like cleaning, laundry, and meal preparation. The startup operates on a shift-based model that allows for 10-minute task fulfillment while offering workers guaranteed shifts and higher earnings. Pronto plans to expand into Mumbai, Bengaluru, and other metro areas over the next 12-18 months, setting up micro-hubs for rapid service delivery. Sardana noted that each professional goes through training and verification to ensure quality service, addressing challenges related to availability and trust in the on-demand services sector.