Dayu Dara Permata, 36, is the co-founder and CEO of the Indonesian property transaction platform Pinhome. Over the course of about five years, she went from bootstrapping the business out of her own garage to raising over $75 million to date. "Entrepreneurship is really hard. There's no instant success... You just have to be ready to fail," Permata told CNBC Make It. She emphasized that trying to avoid failure can actually hinder growth. Permata was born and raised in Indonesia, coming from a humble background. She always felt the need to achieve and succeed academically. By 23, she had already purchased her first investment property and had a successful career at Gojek, where she met her co-founder. In early 2019, they began ideating and building the business from her garage, investing about $150,000 of her own savings. Informed by her experiences as a property investor, she wanted to address the pain points in Indonesian real estate, which she found to be very manual and fragmented. After several iterations of business models, they ultimately created Pinhome, which launched in January 2020 and serves more than 3.5 million monthly active users.
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