RXBar and Hidden Valley are seeing a marketing opportunity amid the chaos of summer travel. The packaged foods brands are running separate promotions to help consumers cope with the financial burdens associated with flight cancellations and delays during a hectic travel season. RXBar is offering a $500 prepaid gift card for those whose travel plans have been disrupted, while Hidden Valley Ranch is covering checked bag fees for fans who capture their dressing on Instagram. These initiatives respond to growing consumer frustrations with travel issues this summer. U.S. airports have faced numerous challenges, including technical glitches and inclement weather, affecting customer satisfaction. RXBar is engaging consumers with the chance to receive its gift card by submitting personal information about their disrupted travel plans. The campaign aligns with RXBar's message of simplicity and transparency. Hidden Valley Ranch is also looking to ease consumer pain by addressing airport security limits on liquids and encouraging social media engagement to win a prepaid gift card. These strategies aim to foster brand loyalty during a turbulent travel season.
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