Sara Schiller and Karen Robinovitz, co-founders and co-CEOs of The Sloomoo Institute, discovered the joy of slime in 2018 when Robinovitz experienced a moment of relief after a year filled with loss. This led them to explore a niche that combines sensory experiences with business. They co-created The Sloomoo Institute, an interactive slime experience that features locations across major cities, offering activities beyond just playing with slime. Visitors can engage in customizable slime stations, ASMR rooms, and enjoy immersive environments for emotional connections and sensory stimulation. With ticket prices averaging $34, they have reportedly made significant earnings through ticket sales, while slime sales also contribute to their revenue stream. Their first locations generated substantial revenue in 2023 and they maintain plans for further expansion, focusing on creating memorable experiences. The journey started at Schiller's home, where both co-founders found solace and inspiration. Together, they attended slime conferences, developed their slime recipes, and successfully launched their first location amidst overwhelming community interest. Despite challenges like the pandemic, Sloomoo adapted by selling slime online and offering virtual experiences. The founders emphasize the emotional impact of their venture, aiming to provide unique, meaningful experiences for their visitors.
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