Among the many challenges retailers face, shipping is a top concern. While large corporations often have the resources to absorb high international shipping costs and delays, smaller direct-to-consumer (DTC) and independent brands struggle with these expenses that impact their profits. Logistics platform Mayple Global believes it has a solution with its new service, Mayple Direct, launched in partnership with Emirates Courier Express. This partnership aims to simplify global shipping for U.S. e-commerce brands by creating an end-to-end solution, utilizing Emirates' global passenger fleet for deliveries to underserved international markets.
Mayple's approach aims to eliminate the complexity faced by smaller brands that often rely on middlemen for international distribution. By centering operations in Dubai, Mayple leverages the city’s extensive free zone network, facilitating easier movement of goods. This model allows U.S. brands to ship packages to customers in regions like the UK at competitive rates while maintaining faster delivery times of around two days. Furthermore, by bypassing traditional shipping processes, Mayple Direct helps U.S. companies navigate changing trade regulations and tariffs effectively. Brands on its platform already ship to over 80 countries, achieving average delivery times of 3.5 days and maintaining a high deliverability rate.