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Social media content creators are becoming increasingly vital to the popularity and longevity of restaurants. Many restaurant owners are also influencers who leverage their social media presence to attract customers. Public relations agency Belle Communication has developed an influencer insights tool that surveys influencers about trends they observe or want from restaurants. Four operator-influencers shared their experiences regarding how they built their audiences and the impact of their online popularity on their businesses.
Having a social media presence is no longer optional; it’s essential for visibility. Operator-influencers describe their unique journeys. Some began as content creators, while others owned restaurants before developing their online presence. According to the influencers surveyed, their online presence significantly affects their brick-and-mortar business, bringing more guests who are already fans of their content. Content creation requires commitment and investment, but it also creates opportunities for collaboration and business growth. Sharing authentic stories helps forge real-life connections, ultimately enhancing the restaurant's appeal and customer engagement.