Lee Evans Lee founded Mrs Momma Bear to fill the underserved niche of women who wanted clothes that were comfortable, functional, and stylish. Before she ever sat down to sketch a design, she lived the wardrobe gap she now designs for. Switching outfits constantly, she got tired of choosing between comfort and style, and realized there was a problem worth solving not just for herself but for other women juggling multiple roles in a day. This insight is crucial for businesses aiming to address the needs of underserved markets.
One of the best business decisions she made was engaging directly with her customers through trunk shows and fittings to gather in-person feedback. Every piece of feedback was treated as valuable, and her Love Letters collection was born entirely from customer requests. Understanding that a gap in the market often has an emotional component, she aimed to create a brand that empowered women to be confident in their bodies and embrace their femininity. This deep connection to the audience allows businesses to not only fill gaps but create movements that resonate.