A viral $40 brown cardigan from Target is taking the internet by storm, thanks to its luxe-looking texture and budget-friendly price tag. The Lily Loves Fluffy Button Front Cardigan has been dubbed a 'dupe' for the $229 Solene Cardigan from Nadia Bartel’s designer fashion label, Henne. Gaining a cult following on TikTok for its comfortable and cozy feel, the cardigan is crafted from an ultra-soft fluffy material. With a classic crew neckline, button closure, long cuffed sleeves, and a chic cropped length, it’s a versatile piece perfect for working from home or winter outings. Available in five colors and sizes XXS to XXL, it caters to diverse fashion needs.
Carrie Kirkman, General Manager of Merchandise at Target Australia, stated that their trend and design team draws inspiration from global trends, highlighting the importance of texture this season. She shared that the collection focuses on bringing customers ‘affordable luxury’ while ensuring they feel comfortable and even a bit spoiled. Reviews on TikTok have been overwhelmingly positive, with users praising the cardigan’s quality and affordability, and many sharing how they styled it, often pairing it with jeans for a chic yet casual look. The overall sentiment indicates strong demand and excitement for this fashionable item.
Target fans go wild for $40 cardigan that rivals $229 Henne version