Mark Murrell is the Founder and CEO of Get Maine Lobster, a direct-to-consumer seafood business. With a commitment to exceptional customer service, the company tripled its sales to $9 million in five years, serving 500,000 customers with fresh lobster and other seafood. The company is focusing on diversifying its product lines while preparing to scale into brick-and-mortar retail with a hybrid model that includes in-store kiosks, in addition to its strong e-commerce presence.
Murrell's passion for customer service is central to the company's success, as he believes in providing an exceptional experience to consumers. The brand has learned to market lobster as a personal indulgence rather than a gift, targeting affluent customers with a strong interest in cooking. This strategy has proven fruitful, particularly during the holiday season. Moving forward, Get Maine Lobster plans to continue its growth trajectory by exploring opportunities in food service events and developing new packaged products while ensuring quality customer service remains a priority.