Jordan Mylius, a Melbourne entrepreneur, transformed a $700,000 investment into a $20 million haircare brand, Hairification. The inspiration struck him during the Covid-19 lockdowns while grocery shopping, where he observed successful haircare brands and felt compelled to create his own. After a successful career in sales, including serving as the global sales director for Bondi Sands, Mylius decided it was time to build something for himself that offered salon-quality products at affordable prices. He launched his brand with a shampoo and conditioner priced at $25 each although setting up the business required an investment between $700,000 and $1 million, which he financed with his own savings.
Once the products were ready, Mylius approached Coles and successfully secured shelf space. His brand does not rely on celebrity endorsements, yet it has achieved remarkable growth, generating over $20 million in revenue in less than three years. With strong roots in social media marketing and a dedicated vision, Hairification has garnered over 3 million likes on TikTok, allowing it to reach a broad market. Mylius is thrilled with the brand's success but remains focused on expanding its horizons further.
Hairification: How Melbourne Man Turned $700k into $20m Haircare Brand