The hand-rolled pretzel company enjoyed a 35% increase in sales during the first few months of 2025. Demand for healthier foods is expected to help drive a 3.1% compound annual growth rate for pretzel sales over the next five years. Uncle Jerry’s Pretzels do not use any additives, oils, sugars, or preservatives, allowing it to make fist-sized pretzels that are only 90 calories each. The company is expanding into new geographic markets through direct-to-consumer sales and its retail distributor partners. Uncle Jerry’s Pretzels are full of twists and turns, which is just the opposite of the straight-and-narrow path that has led the small, family-owned company through almost four decades of success. The company makes its traditional Pennsylvania Dutch-style pretzels at its bakery in Lancaster County, Pennsylvania, and sells them in grocery stores across the country, as well as directly to consumers through its website.
Uncle Jerry's positioning as a better-for-you brand aligns with health and wellness consumer trends, which has been buoying the pretzel market overall. The U.S. pretzel market was estimated at $2.27 billion in 2024 and is projected to grow at a compound annual growth rate of 3.1% from 2025 to 2030. One of the primary reasons for this growth is the rising demand for healthy and convenient snacks. In the first few months of 2025, Uncle Jerry’s sales have increased 35% year over year, outpacing the U.S. pretzel market. Uncle Jerry’s has also expanded into several Whole Foods regions around the country and local chains such as MOM’s Organic Market and ShopRite.
Plans for the company include expanding into gluten-free options, introducing high-protein formulations, and leveraging new marketing opportunities linked to the rise of GLP-1 weight-loss drugs. The company is aiming to create better awareness of the Uncle Jerry’s brand among consumers seeking low-calorie foods. Misty Skolnick, Co-Owner of Uncle Jerry's Pretzels, emphasizes using data to inform business growth strategies and maintaining flexibility to respond to market trends and consumer preferences. Through consumer feedback and a simple operating model, the company aims to adjust quickly to meet customer demands.