A wildly successful Australian businesswoman, Lizzie Waley, has revealed the million-dollar idea that has taken the US by storm. When she founded her brand, Sundae Body, she made one clever business move that turned it into an overnight success. The brand specializes in cruelty-free body care products that resemble whipped cream and is now available in major retailers like Woolworths, Priceline, and Coles, as well as Walmart in the US. In just four years, the brand has achieved impressive sales, averaging 14,000 products sold daily, with six items flying off the shelves every 30 seconds. In 2023, the brand was projected to generate over $4 million in revenue, showing remarkable growth over the past two years.
However, this success wasn't merely a stroke of luck. From the outset, Ms. Waley aimed to establish a business model capable of sustaining rapid growth. Recognizing that body care had become a mundane category, she sought to make it enjoyable, creating a brand that feels like a treat rather than a chore. By securing partnerships with Woolworths and Priceline before launching, she ensured her products were seen while consumers were already shopping for body care. This strategic move led to quick success, and Waley has focused on building a purpose-driven brand that prioritizes long-term growth over immediate profit-taking.
One clever business move turns brand into multi-million dollar success