Two friends have been left stunned after launching their body wash brand and watching it fly off the shelves almost immediately. Georgie Gilbert and Camille Peressini invested over $100,000 to create their natural body wash brand, SOMA, now available in Woolworths nationwide. Their goal was to offer a product that feels like a luxury fragrance experience yet is priced reasonably for everyday use. Currently, it comes in three fragrances: Amber & Jasmine, Almond & Vanille, and Vetiver & Cedar.
The launch exceeded expectations, largely due to early social media exposure. The business owners were thrilled with the overwhelming response. Ms. Peressini described the experience as surreal and a dream come true, highlighting that their success is entirely self-funded, backed by their savings. They believe their product fills a gap between functional supermarket body washes and ultra-luxury offerings, aiming for affordability at just $18 per bottle. While they're still assessing their sales figures, they've already received multiple reorders from Woolworths, confirming the product's appeal.
Close friends launch brand in major retailer